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Every brand's comparison chart looks the same. Their column is all ticks. Everyone else gets crosses. And you're meant to believe they marked their own homework fairly.
Ours is different. We kept the losses in. Same rules for every brand. We win most rows — not all. The ones we lose come first.
The big names launched years before we did. More time. More reviews. More people know them. If brand age matters most to you, they win.
Our side of it: a formula doesn't get better with the age of the company. Ours was built on the newest research — not on what the category knew five years ago.
One competitor charges 63p a cup. We charge 74p. That's a real gap, and we won't pretend it isn't.
Here's what the extra buys. They have 2 fully dosed ingredients. We have 8. That's about 31p per working ingredient for them — and under 10p for us. Cheaper cup. Fewer things in it that work.
Our full column of the chart, expanded:
The focus mushroom — at a full gram, not a garnish.
The energy mushroom, dosed like we mean it.
A brain nutrient most competitors skip entirely. We didn't.
An amino acid your brain uses on demanding days.
The most studied form of ashwagandha, at the studied dose.
The reason the caffeine behaves itself.
A prebiotic fibre for your gut. Yes, in a coffee.
The familiar part. Roughly one regular coffee's worth.
All 8 Awake ingredients are at study doses, printed one by one on the pack. The three competitors: 5 full doses, then 2, then 3. The rest sit inside hidden blends.
This is the row we think matters most. An underdosed ingredient is just flavouring.
Citicoline (600mg) for focus. L-Tyrosine (1000mg) for hard days. None of the three include either one.
Gut support? Also just us. Awake includes inulin — and 82% of surveyed customers felt less bloated within 14 days.*
We use KSM-66 at 360mg — the most studied form, at the studied dose. One competitor uses KSM-66 too. Fair play. That row is a draw.
One uses a generic extract. One just says “ashwagandha” with no form and no dose. That tells you a lot. 85% of surveyed customers felt less stressed within 14 days.*
Pulled from our verified customer reviews.
We're rated Excellent Rated 4.8 out of 5 · 895 reviews
I've become more active and thinking a lot clearer as a 67 year old it's fantastic
wooooo been in search for a coffee that works good for me and doesnt bloat me ! not too strong but still nice
Focussed 5 stars
Solid item in my morning routine ,recommend ✅
Im gonna try the mocha next , coffee is OK but a bit on the strong side.
I've become more active and thinking a lot clearer as a 67 year old it's fantastic
wooooo been in search for a coffee that works good for me and doesnt bloat me ! not too strong but still nice
Focussed 5 stars
Solid item in my morning routine ,recommend ✅
Im gonna try the mocha next , coffee is OK but a bit on the strong side.
Never really leave reviews but this has been a gamechanger for me, my partner got me a bag and ive been forever grateful
Love this stuff. The Salted Caramel is delish. Gonna try it over ice in this hot weather.
It's been great and the only complaint I have is assaulted caramel coffee taste too good. I always want more than I should have. 😋
Love this stuff. Very tasty. Can't wait to try the Salted Caramel one next. Great customer service too! 😊
Mocha, its perfect but I need it with 1 sugar otherwise not a huge fan
Never really leave reviews but this has been a gamechanger for me, my partner got me a bag and ive been forever grateful
Love this stuff. The Salted Caramel is delish. Gonna try it over ice in this hot weather.
It's been great and the only complaint I have is assaulted caramel coffee taste too good. I always want more than I should have. 😋
Love this stuff. Very tasty. Can't wait to try the Salted Caramel one next. Great customer service too! 😊
Mocha, its perfect but I need it with 1 sugar otherwise not a huge fan
Super coffee formulated in the UK by nutritional scientists. Built on 8 mushrooms & nootropics.
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“A smarter alternative to coffee. Balanced energy, better focus, no overstimulated feeling.”
Why people drink Awake
120mg per serving — roughly the same as a regular cup of coffee. The difference is the 200mg of L-Theanine alongside it, which smooths out how that caffeine lands.
Yes — that was the brief. It comes in Coffee, Mocha, and Salted Caramel, and 90% of surveyed customers said they enjoyed the taste.* If it tasted like mushrooms, nobody would drink it twice, including us.
One scoop, hot water, whisk (we send you one, free). Add milk of your choice if that's your thing. Under a minute, start to finish.
Of course. Most customers swap their first coffee of the day for Awake and go from there. Just keep an eye on your total caffeine if you're stacking cups.
Pick your flavour and pack size, and it arrives on a 30, 60, or 90-day cycle depending on your bundle. You can skip a delivery, swap flavours, or cancel any time from your account — no phone calls, no hoops.
Yes we are fully vegan friendly!